Digital Marketing Summit US | March 25 - 28, 2018 | JW Marriott Hotel Miami - Miami, FL, USA

↓ Agenda Key

Keynote Presentation

Visionary speaker presents to entire audience on key issues, challenges and business opportunities

Keynote Presentations give attending delegates the opportunity to hear from leading voices in the industry. These presentations feature relevant topics and issues aligned with the speaker's experience and expertise, selected by the speaker in concert with the summit's Content Committee." title="Keynote Presentations give attending delegates the opportunity to hear from leading voices in the industry. These presentations feature relevant topics and issues aligned with the speaker's experience and expertise, selected by the speaker in concert with the summit's Content Committee.

Executive Visions

Panel moderated by Master of Ceremonies and headed by four executives discussing critical business topics

Executive Visions sessions are panel discussions that enable in-depth exchanges on critical business topics. Led by a moderator, these sessions encourage attending executives to address industry challenges and gain insight through interaction with expert panel members." title="Executive Visions sessions are panel discussions that enable in-depth exchanges on critical business topics. Led by a moderator, these sessions encourage attending executives to address industry challenges and gain insight through interaction with expert panel members.

Thought Leadership

Solution provider-led session giving high-level overview of opportunities

Led by an executive from the vendor community, Thought Leadership sessions provide comprehensive overviews of current business concerns, offering strategies and solutions for success. This is a unique opportunity to access the perspective of a leading member of the vendor community." title="Led by an executive from the vendor community, Thought Leadership sessions provide comprehensive overviews of current business concerns, offering strategies and solutions for success. This is a unique opportunity to access the perspective of a leading member of the vendor community.

Think Tank

End user-led session in boardroom style, focusing on best practices

Think Tanks are interactive sessions that place delegates in lively discussion and debate. Sessions admit only 15-20 participants at a time to ensure an intimate environment in which delegates can engage each other and have their voices heard." title="Think Tanks are interactive sessions that place delegates in lively discussion and debate. Sessions admit only 15-20 participants at a time to ensure an intimate environment in which delegates can engage each other and have their voices heard.

Roundtable

Interactive session led by a moderator, focused on industry issue

Led by an industry analyst, expert or a member of the vendor community, Roundtables are open-forum sessions with strategic guidance. Attending delegates gather to collaborate on common issues and challenges within a format that allows them to get things done." title="Led by an industry analyst, expert or a member of the vendor community, Roundtables are open-forum sessions with strategic guidance. Attending delegates gather to collaborate on common issues and challenges within a format that allows them to get things done.

Case Study

Overview of recent project successes and failures

Case Studies allow attending executives to hear compelling stories about implementations and projects, emphasizing best practices and lessons learned. Presentations are immediately followed by Q&A sessions." title="Case Studies allow attending executives to hear compelling stories about implementations and projects, emphasizing best practices and lessons learned. Presentations are immediately followed by Q&A sessions.

Focus Group

Discussion of business drivers within a particular industry area

Focus Groups allow executives to discuss business drivers within particular industry areas. These sessions allow attendees to isolate specific issues and work through them. Presentations last 15-20 minutes and are followed by Q&A sessions." title="Focus Groups allow executives to discuss business drivers within particular industry areas. These sessions allow attendees to isolate specific issues and work through them. Presentations last 15-20 minutes and are followed by Q&A sessions.

Analyst Q&A Session

Moderator-led coverage of the latest industry research

Q&A sessions cover the latest industry research, allowing attendees to gain insight on topics of interest through questions directed to a leading industry analyst." title="Q&A sessions cover the latest industry research, allowing attendees to gain insight on topics of interest through questions directed to a leading industry analyst.

Vendor Showcase

Several brief, pointed overviews of the newest solutions and services

Taking the form of three 10-minute elevator pitches by attending vendors, these sessions provide a concise and pointed overview of the latest solutions and services aligned with attendee needs and preferences." title="Taking the form of three 10-minute elevator pitches by attending vendors, these sessions provide a concise and pointed overview of the latest solutions and services aligned with attendee needs and preferences.

Executive Exchange

Pre-determined, one-on-one interaction revolving around solutions of interest

Executive Exchanges offer one-on-one interaction between executives and vendors. This is an opportunity for both parties to make key business contacts, ask direct questions and get the answers they need. Session content is prearranged and based on mutual interest." title="Executive Exchanges offer one-on-one interaction between executives and vendors. This is an opportunity for both parties to make key business contacts, ask direct questions and get the answers they need. Session content is prearranged and based on mutual interest.

Open Forum Luncheon

Informal discussions on pre-determined topics

Led by a moderator, Open Forum Luncheons offer attendees informal, yet focused discussions on current industry topics and trends over lunch." title="Led by a moderator, Open Forum Luncheons offer attendees informal, yet focused discussions on current industry topics and trends over lunch.

Networking Session

Unique activities at once relaxing, enjoyable and productive

Networking opportunities take various unique forms, merging enjoyable and relaxing activities with an environment conducive to in-depth conversation. These gatherings allow attendees to wind down between sessions and one-on-one meetings, while still furthering discussions and being productive." title="Networking opportunities take various unique forms, merging enjoyable and relaxing activities with an environment conducive to in-depth conversation. These gatherings allow attendees to wind down between sessions and one-on-one meetings, while still furthering discussions and being productive.

 

Sunday, March 25, 2018 - Digital Marketing Summit US

10:00 am - 3:30 pm

Optional Activities

 

3:30 pm - 5:00 pm

Registration and Greeting

 

5:00 pm - 5:45 pm

Keynote Presentation

Digital Transformation: A Journey Not a Destination

There are many forces that are driving companies to continue to transform how they do business. Technological advances such as IoT, AI, machine learning, virtual reality and augmented reality are creating demanding expectations from customers, employees and boards. CIOs and CISOs face the increasing threats to the security of the data that is at the heart of digital transformation. CMOs, Chief Customer Officers and those responsible for Customer Success must constantly deal with new demands from their existing and prospective customers. This keynote presentation will focus on the realities that this transformation will never end and it is critical to implement both the mindset and processes to treat digital transformation as a journey...not a destination.

Takeaways: 

  1. It is critical to realize that digital transformation will never end, but will always be unfolding.
  2. CIOs, CISOs and CMOs must work together to implement processes to ensure that not only their departments are forward thinking, but that their entire company is aware of what new technologies can bring to bear for customers and employees.
 

6:00 pm - 8:00 pm

Summit Happy Hour

Join the entire audience for networking, food and drink to kick off the summit!

 

6:30 pm - 9:00 pm

Private VIP Dinner

 

Monday, March 26, 2018 - Digital Marketing Summit US

8:00 am - 9:15 am

Registration and Networking Breakfast

 

9:20 am - 9:30 am

Welcome Address and Opening Remarks

 

9:30 am - 10:10 am

Keynote Presentation

Case Studies in Digital Transformation: Learnings Along the Customer Journey

We will explore key learnings from various industries and verticals on the good, the bad and the ugly of digital transformation and how it is changing the Customer Journey.  We will have an opportunity to not only be exposed to successful use cases, but also ask the hard questions behind those successes.

Takeaways:

  1. One of the best ways to learn is to hear the stories of success (and failure) from companies similar to yours.
  2. Asking questions of HOW the journey unfolded are just as important as the end result.
 

10:15 am - 10:40 am

Solutions Spotlight

Deep dives into the latest and greatest technology solutions to today's business problems.

 

10:45 am - 11:10 am

Executive Exchange

 

Think Tank

Defining the Customer Journey: 2018 & Beyond

Customers are consumers of digital technologies such as IoT, AR and VR. The plethora of mobile devices has enabled them to consume products where they want and when they want which has raised the bar on customer expectations from the companies they buy from. In order for companies to continue to be relevant they need to be on the forefront of adapting the customer journey. We will discuss the current trends as well as share case studies of successful customer journey upgrades.

Takeaways:

  1. Highly technical customers will demand a mobile and efficient customer journey.  
  2. Keeping these customers in the forefront of your entire customer journey is the key to remaining both relevant and competitive.

 

11:15 am - 11:40 am

Executive Exchange

 

Executive Boardroom

Machines Are Friends Not Foes: Cognitive Computing Accelerates the Customer Journey

Popular movies, books and television shows typically position advanced technology as a threat to humanity and all we hold dear. Yet cognitive computing technologies such as artificial intelligence (AI), machine learning (ML), natural language processing and augmented reality (AR) are helping CIOs and CISOs make better decisions faster. We will discuss how cognitive computing can help marketers and customer experience professionals serve customers and prospects better.

Takeaways:

  1. New cognitive computing technologies can be unnerving and difficult to trust.
  2. Used properly, cognitive computing technologies such as AI, ML and AR can provide data to humans in such a way to enable us to provide the best customer journey for existing and potential customers.

Executive Boardroom

Customer Journey is a Roundabout, Not a One Way Street

Whether customers buy your products in-store or online, the path to purchase is no longer linear. It's no longer ?news? that the internet and mobile have changed the customer journey and how prospective customers engage and learn with products or services Today's journey is a roundabout, with consumers jumping in and out of platforms, devices, while speaking to friends and family simultaneously. Today's consumers don't make distinctions between being online and shopping offline - they want the experience to be seamless. Successful marketing programs today must be omnipresent and omnichannel. During this session we will discuss best practices and use cases of successful omnichannel marketing efforts that drive not only in-store purchases, but consumer loyalty to keep them coming back.  

Takeaways: 

  1. Today's customer journey is not a straight path from interest to purchase, it winds through channels and devices - not always looking to buy but ready to be influenced.  
  2. Successful companies are implementing effective omnichannel marketing programs that drive more than a strong bottom line, they get customers talking and returning.  
  3. Finding a strong partner that understands your business, your customer and how to best reach them throughout the journey is key to marketing success.

Sponsored by:

SweetIQ View details

 
 
 

11:45 am - 12:10 pm

Executive Exchange

 

Executive Boardroom

Where Are We on Our Journey? Effective Dashboards for Decision Making

How fast are we going? Are we going in the right direction? How much fuel do we have in the tank? These are common questions for those on the move. Companies on a digital transformation journey need effective dashboards to help them understand the myriad data sources screaming for attention. We will discuss best practices for the various types of dashboards that can be used to make the most important decisions for your company.

Takeaways:

  1. Digital transformation is providing an increasing amount of data to be understood and analyzed in order to make the right decisions.
  2. Effective dashboards are a key tenet of consuming this onslaught of data.

 

12:15 pm - 12:40 pm

Executive Exchange

 

Think Tank

Big Data, Little Data. Secure Data, Lost Data: Fuel for the Customer Journey

If digital transformation is a journey for both your company and your customers, then data is the fuel that will transport your company from here to there. What data do you have access to? How can you make sense out of the data and thus make decisions from it? How does a company use data to be a disruptor and not a victim? And how do you secure that data to ensure that the digital transformation journey does not end prematurely?

Takeaways:

  1. Digital transformation without constant access to usable and reliable data will be a slow and arduous journey.
  2. Digital transformation exposes increasing amounts of data potentially vulnerable to cyber attacks and must be addressed.

 

12:45 pm - 1:35 pm

Networking Luncheon

 

1:40 pm - 2:05 pm

Executive Exchange

 

Thought Leadership

Driving Digital Transformation: Proactive Path vs. Reactive Response

Shakespeare wrote that we should be afraid of greatness as "some are born great, some achieve greatness and some have greatness thrust upon them". This is true today as well for CMOs. Digital transformation will happen, the only question being will the CMO drive it or will it be thrust upon them by competitors or technology adoption. We will discuss how to be a proactive voice in driving your company's digital transformation journey instead of waiting and responding to the voice of others.

Takeaways:

  1. Digital transformation is happening with or without our actions.
  2. The most successful CMOs will drive this transformation from a proactive point of view instead of reacting to internal and external voices.

 

2:10 pm - 2:35 pm

Executive Exchange

 

Think Tank

Taking Directions from the Passenger Seat: Social as a Driver of Transformation

While we are driving the transformational journey for our companies and our customers, the smartest of us are listening to the person in the passenger seat giving direction: the customer. The customer is able to guide us through the myriad of social media tools to engage with your brand. Social needs to a two-way communication, speaking to the customer as much as you listen to them.   

Takeaways:

  1. Customers now have unprecedented access to steer where your company goes.
  2. Effective two-way use of social media can get you to the right destination on your customer journey.  

 

2:40 pm - 3:05 pm

Executive Exchange

 

Executive Boardroom

 

3:10 pm - 3:20 pm

Afternoon Networking Coffee Break

 

3:25 pm - 3:50 pm

Executive Exchange

 

Think Tank

Disrupt or Be Disrupted: The Digital Transformation Journey Has No Parking Lots

The seemingly ever expanding cadre of technological tools available to incumbent industry leaders are also available to myriad start-ups. Start-ups are using these new technologies to disrupt industries of all types, changing how customers think about tried and true industries. Disruption is found on every corner and it is critical for CMOs to lead their organizations in a way that make them as nimble as their competitors.

Takeaways:

  1. Technology enables companies, especially start-ups with no legacy infrastructure, to disrupt industries overnight.
  2. CMOs need to lead their companies in ways that disrupt before they are disrupted by others.

 

3:55 pm - 4:20 pm

Executive Exchange

 

Innovation Partners Showcase

A brief, but compelling review of three new innovative technologies supporting digital transformation.

 

4:30 pm - 5:30 pm

Governing Board Executive Visions

CIOs/CISOs/CMOs as the Consummate Communicator

Digital transformation is changing how you equip your employees and how your company interacts with customers. It is also changing the role of the CIO, CISO and CMO to work together to define and then be the sales leader for transformation. This trio of CxOs are now responsible for communicating strategies and recommendations to CEOs, boards and key stakeholders within a company. Join us, during lunch, for a passionate panel discussion with your peers as they share how they are successfully communicating internally to accomplish the company's goals.

Takeaways:

  1. CIOs, CMOs and CISOs need to work closely together to be great communicators, not only within their teams, but the rest of the organization.
  2. CxOs must learn the best ways to communicate clarity and urgency with boards and CEOs.

 

5:30 pm - 6:30 pm

Summit Happy Hour

Join the entire audience for networking, food and drink to kick off the summit!

 

6:30 pm - 8:00 pm

Networking Dinner

 

8:00 pm - 10:00 pm

After Dinner Networking

 

Tuesday, March 27, 2018 - Digital Marketing Summit US

8:30 am - 9:20 am

Networking Breakfast

 

9:30 am - 10:10 am

Keynote Presentation

CIOs, CMOs & CISOs: One Foot on the Gas & One Foot on the Brake?

CIOs and CMOs are facing increasing pressure to guide their companies to rapidly adopt new technologies and solutions to keep their companies competitive in their industry. CISOs are facing increasing pressure to keep their company and its data safe and secure from all threats. Without great vision and cooperation, these goals can appear to be at cross purposes.

Takeaways:

  1. CIOs, CMOs and CISOs are both facing pressures that could seem to be at cross purposes.
  2. CIOs, CMOs and CISOs must work very closely together to accomplish both their individual organizational goals, but also the overarching company goals to thrive.

 

10:15 am - 10:55 am

Keynote Presentation

The Power of Big Data: Energizing the Customer Experience

Customer intimacy is an imperative for companies who are struggling with increasing commoditization of goods and services and an explosive growth in the channels of engagement. Digital organizations have a head start and have disrupted traditional customer interfaces to gain competitive advantage. As a result, organizations across industries are now exploring ways to energize the customer experience and fill the digital gap. This session will present practical ways in which leaders in digital customer experience are leveraging big data to harvest customer insights, create new business applications and enable digital transformation within sales and marketing.

Takeaways:

  1. Discuss how CIOs and CMOs need to interact to enable effective operating models to monetize on big data.
  2. Discover how new data ingestion techniques and Big Data Lake are used to drive customer intimacy.

 

11:00 am - 11:25 am

Solutions Spotlight

Deep dives into the latest and greatest technology solutions to today's business problems.

 

11:30 am - 11:55 am

Executive Exchange

 

Think Tank

Is Programmatic the Self-Driving Vehicle for the Customer Journey

Every day we hear about the future brought on by self driving cars. Digital marketers have also been promised that programmatic tools will help them drive effective marketing decisions without human involvement. We will discuss the hype vs the reality and discuss what to expect in 2018.

Takeaways:

  1. Programmatic marketing tools have great promise to help automate the digital marketing process.
  2. We will discuss hype vs reality and the near term future of programmatic tools.

 

12:00 pm - 12:25 pm

Executive Exchange

 

Thought Leadership

Planning for a Multi-Cloud Future: the Impact on the Customer Journey

The promise of the cloud is almost beyond compare. Infinite computing resources, unmatched reliability and uptime, instantaneous service availability, simplistic self-service and provisioning, and the low-low prices of a buy by-the-drink model. These are the reasons behind the rush to the cloud that we are currently experiencing, but the wholesale adoption does bring a downside as more and more capability is moved to the cloud, more and more cloud providers are utilized since, and for the most part, each provider offers only a limited suite of services. The multi-cloud environment that creates a new set of challenges that IT leaders need to overcome, notably resiliency, interoperability/integration, and security and compliance through careful planning and the lessons learned from building complex on premise distributed systems.

Takeaways:

  1. As enterprises move to the cloud, multi-cloud environments will increasingly become the norm, not the exception.
  2. Consistent planning and thoughtful architecture will be essential to efficient and effective cloud deployments.

 

12:30 pm - 1:20 pm

Networking Lunch

 

1:25 pm - 1:50 pm

Executive Exchange

 

Thought Leadership

 

1:55 pm - 2:20 pm

Executive Exchange

 

Executive Boardroom

 

2:25 pm - 2:50 pm

Executive Exchange

 

CMOs Got Talent: Finding, Growing & Retaining the Best People

While new technology and solutions can help CMOs make more, faster and better decisions for an organization, nothing will take the place of a highly talented workforce. CMOs need to be great recruiters of talent, but even more importantly growing the skills and capabilities of their team providing engaging and challenging opportunities for people. Competitive compensation is important for retaining great talent, but so is a work environment where individual growth and development are front of mind and not an afterthought.  

Takeaways:

  1. Highly skilled employees want an environment where they can grow their skills and feel appropriately challenged.
  2. Finding the best people, inside and outside of your company, and then providing a path to individual excellence is a key responsibility of CMOs.

 

2:55 pm - 3:30 pm

Governing Board Executive Visions

CIO & CMO as a Dyanmic Duo Driving Digital Disruption

Digital transformation is causing digital disruption. Companies are faced with new competitors using new technologies to change how industries work. The CIO and CMO, working together, are in the best position to understand the limitations of legacy systems and processes and the opportunities that come with new technologies and capabilities. We will discuss in this panel the best practices for CIOs and CMOs to be "locked at the hip" to be the drivers of digital disruption for their company.

Takeaways:

  1. CIOs and CMOs are in the best position to know how new technologies and thought processes can help their company be digital disruptors.
  2. Because of this, CIOs and CMOs must work together to be THE driver of digital disruption for their company.

 

3:35 pm - 3:55 pm

Governing Board Summary

Next Steps on the Digital Transformation Journey

Our Governing Board will summarize the learnings from the day and discuss the path forward for building an ongoing community of CMOs where common issues can be addressed and success stories can be shared.

Takeaways:

  1. Building an ongoing community with your peers can be an invaluable resource for tackling the digital transformation projects ahead of you.
  2. Sharing stories of success (and failures) is not reserved to a two-day CMO Summit, but should be shared on a regular basis with your peers.

 

3:55 pm - 4:00 pm

Closing Remarks

 

4:00 pm - 6:00 pm

Summit Happy Hour

Join the entire audience for networking, food and drink to wrap up the summit!